L’ORÉAL INVESTS IN METAVERSE START-UP Evelyn Mora is the solo Female Founder of Tech Start-Up Digital Village, thé first Web3 investment of L’oreal Groupe MODA DIGITALE E SOSTENIBILE: IL METAVERSO DI DIGITAL VILLAGE A Blockchain-powered stock market for digital art and fashion by Digital Village “Are you ready for a parallel fashion universe? She is currently in discussions with departments of sustainable development in several cities, luxury brands, and museums to take up residence in this new digital realm, which has altruistic goals. Among them is social betterment, tackling climate change, and building better societies.” TEEN VOGUE “But Mora says the mission of the fashion week isn’t just to be sustainable, it’s also about the experience. It’s definitely less expensive for the industry to do a 3D show. But what people need to understand is that it’s not about being less expensive or more sustainable, because that is not the case. It’s about how you leverage those tools, and the approach that you take on the online platform, and the impressive reach.” Varsity, The magazine of UNIVERSITY OF CAMBRIDGE “Consumers can access the online content via Instagram and at digitalvillage.io. “No filters, no facades, only collaboration and transparency”, writes Evelyn Mora, Founder of Helsinki Fashion Week.” What an inspiring digital fashion week looks like “I wanted to focus on building a testbed to test the new innovations and try to implement them into the fashion industry powered by interdisciplinary professionals. “ 5 Digital Trailblazers Discuss Fashion’s Virtual Future “On the heels of the world’s first digital fashion weeks, we speak to some of the industry’s most exciting digital innovators – From SHOWstudio to Helsinki Fashion Week – to see whether fashion’s new reality is set to be a virtual one. Are Digital Fashion Weeks Really More Sustainable? “There’s a very big misconception that when you go digital, it’s automatically sustainable,” Evelyn Mora, founder of Helsinki Fashion Week tells Vogue. “But that’s really not the case. It’s really important to understand that.Having our [digital] footprint measured and compared to physical events will give us a lot of information on how to do things differently,” Mora explains.” “It’s all about putting your values first,” the event’s founder Evelyn Mora told Clare recently on Episode 1 of the Ethical Fashion Podcast – listen here. “Let your values lead you. That is difficult, that is challenging, but I ask myself: what kind of reality do I want to contribute to.” We asked 8 women championing sustainability to answer one burning question each “As the founder of a sustainability-focused fashion week, Evelyn Mora understands the complexity of that buzzword better than most. “There is a real need for change, and sustainability as a word is ruined because it means everything yet nothing at the same time.” – Pahul Bains “Mora argues that the cyber fashion week is not an alternative or a secondary way to do things, but “a new way and a different way” to look into the future of fashion, especially in cyberspace. “If you have your physical collection, you have a strategy there, you shouldn’t necessarily copy and paste it to the digital world and have a digital twin of that specific garment necessarily, but you can approach a digital opportunity as a completely different strategy,” ” “На чем же нам следует сосредоточиться? На сокращении вредных выбросов как в случае с физическими шоу, так и с виртуальными, что бы это ни значило — меньше самих показов и путешествий, переход на возобновляемые источники энергии и так далее. «Не думаю, что диджитал способен навсегда вытеснить реальные мероприятия и наоборот. Тут необходим баланс, — подводит итог Мора. — А наша главная цель — сделать и то и другое максимально экологичным».” “大愿景（Big Vision）使3D社交网络专注于使数据民主化， 该项目由赫尔辛基时装周创始人Evelyn Mora制作并担任创意总监。 “No creo que lo digital pueda desterrar al desfile físico ni viceversa; es un equilibrio”, concluye Mora. “La clave es que lo hagamos de la manera más sostenible posible”. 「很多人誤解數位化後就自然而然永續化了，」 “It’s important for companies to be able to communicate the development and the process of becoming more sustainable. Creating impact is the key. Greenwashing is happening and it is very misleading.” “Reusing and repurposing garments is front and centre at Helsinki Fashion Week. Founder Evelyn Mora says the event only features “designers who have implemented sustainability into their core business”. It evaluates this by looking at criteria from raw material sourcing and fibre production to end-of-life management and brands’ mission and business models.” Vogue Business, February 2020 通过将人们聚集在一起,同时引领后代进入⺴络空间,这个虚拟 “As an event, we are very unconventional. We are taking our audience to cyberspace,” said Evelyn Mora Founder of HFW, which made its debut in 2015 to spotlight sustainability. – WWD DEZEEN: ”Things are going to change. In the near future, maybe two to three years latest, it will happen for sure,” said Mora. “The companies have to go where the money is, and that’s where the consumers are – they are changing their minds and they’re starting to be more conscious.” Read the article here. DEZEEN: Designers presented looks that brought together innovative new textiles, recycled materials and ethical manufacturing practices. Evelyn Mora has selected the five designers that most inspired her: Read the full article here. “First of all, it starts with the event itself,” Evelyn Mora tells me, who founded Helsinki Fashion Week – the first recognized sustainable fashion week.“When you start producing a fashion show or week you need to make sure that the production partners are the right kind of companies. It would have been easy for us to partner with big businesses, but they’re inherently not sustainable.” “In terms of sustainable development, we are basically the leader. For Finland, this is a very natural thing. Other fashion weeks follow us, I never thought that this day will come. Some people say that we should protect our identity, but our purpose is to share and motivate. Sustainability is not your own, but we must work together and strive to achieve the right level of ethics. Mora, who founded Helsinki fashion week, said designers often asked her whether creativity is an obstacle to sustainability. For her, they are not mutually exclusive: “Innovation to me is no longer about travelling to the moon; it is about finding something new in the old. “Fashion has an influence on the most remote corners of humanity and our planetary home. We don’t exist in a detached bubble, but, instead, we are all the very architects who together help weave the vast and colorful web that connects us all. And from what better position than ours to adopt a new mindset,” said Evelyn Mora “I think the biggest challenges right now to a more sustainable future is a lack of action and greenwashing”, said Evelyn Mora, Consultant and founder of Helsinki Fashion Week, who also cites initial risk and investment as obstacles for greater action. Mora, in between speaking on panels anticipates the upcoming Circular Fashion Summit in Paris, along with the publishing of her first book, “The Trouble Maker” next year which will detail her trail-blazing sustainability efforts. – She calls for deep dives into production processes to see what makes fashion truly green.” – WWD November 2019 “Finland, she says, deserves its clean, green and egalitarian reputation: “You can’t easily see class differences, there is a very nice social balance here. But I was standing in the middle of Helsinki, looking around thinking, okay, but if I want to start changing my life into a more conscious one, in terms of consumption and lifestyle, there is nothing around me that sends that message clearly.” VOGUE AUSTRALIA – CLARE PRESS Read the full article here. “This groundbreaking sustainable fashion week – a wonder dreamt, conceived, realized and shifted into gear thanks to the genius and tenacious spirit of its founder and artistic director Evelyn Mora – is the very first sustainable fashion week focusing and aiming in reaching 100% sustainability in the world and represents a true revolution in its field and concept. Read the full article here. FASHION WEEKS ARE TAKING STEPS, BIG AND SMALL, TOWARDS SUSTAINABILITY Read the full interview of Evelyn Mora, Founder of Helsinki Fashion Week, Caroline Rush CEO of British Fashion
To the rescue comes Evelyn Mora, the Paris-based tech entrepreneur, and sustainability guru. Her latest project is Digital Village, an alternative online “metaverse” where avatars can own or rent land, test out sustainable construction methods, visit digital stores and museums, trade digital fashions and artworks, and even mount ad campaigns. Built with Unreal Engine, a gaming technology, on the principles of digital sustainability and with recycled digital assets.
I ATTENDED HFW AS AN AVATAR
“Helsinki is the first time a fashion week has created and sold digital versions of every piece, so it’s too soon to know how commercial this will be.”
“Digital is not there to copy/paste what you do in real life,” says HFW founder Evelyn Mora, who is also founder of the Digital Village.
BBC Business World News TV
LIVE, Paris Bureau.
January, 2020
世界正在庆祝一种新型的连通、自由、文化和社区。“我们希望加
强自己的数字社区,并建立一个虚拟世界,在这个世界中我们可
以做得更好,并且在不受物理世界限制的情况下不断发
展。”Evelyn Mora说道。VOGUE CHINA
Harper’s Bazaar UK, March, 2020
It’s also about people, we have to be sustainable in the way we treat others and get the job done.” VOGUE CHINA, August 2, 2019
It’s finding something new in the old’: how fashion can confront the climate crisis. – The Guardian September 2019
Read the full article from Forbes USA, June 30, 2019
…I want to dedicate this letter and this article of Vogue Korea to the new generation. Let us open the gates and allow the goodness and creativity, and most importantly passion and talent to grow and be embraced in our societies….
Read the full article here.
…Imagine A Fashion World Based On A Balance Of The Ecosystem And Sustainability. Too Difficult? In Finland, Evelyn Mora
(Pictured), The Founder Of The Helsinki Fashion Week Believes It Is Possible…Read the full article here.
ABSOLUTELY GREEN
– Vogue Italia, August Issue 2018
“The Nordics are already leaders in sustainability – Helsinki Fashion Week also billing itself as green but with
a 360 – degree sustainable experience”
Council/London Fashion Week and Cecilie Thorsmark CEO of Copenhagen Fashion Week from the link below.
Go to WWD.com
Read the full article here.
