I visited Sara Sozzani Maino’s annual ‘Vogue Talents & Who is on next?’ a platform, as #alwayssupporttalent isn’t just a hashtag, it is an invitation she is proposing to adopt a new more forward-thinking attitude and it seems like the Green Carpet Fashion Awards hosted by Livia Firth and Carlo Capasa have adopted this ideology.
Vogue Talents event is the most important platform for new talents to be discovered.
Among the amazing emerging designers, I met the competition winner, Swiss designer Kevin Germanier focusing on sustainability using ‘waste’ as his main source of material.
Germanier is a great example and a flash forward of what’s to come in the future of the fashion industry as the new generation understands the importance of sustainability and approaches it with the fullest creative mindset. For them, creativity is everything and the challenges they face just empower their creative processes.
The main concerns of the buyers during Milan Fashion Week were the wearabilities of the garments. The materials that sustainable designers use can be either too delicate or stiff. Also, the manufacturing was a concern as the price range can push the consumer away. Although material producers were honored in the Green Carpet Fashion Awards and even awarded, the connection with the manufacturers is still weak. The cross-industry collaboration is still to be developed.
During the Green Carpet Fashion Awards, I was surrounded by the top professionals of the fashion industry in the world. I talked with them and realised that they are down to earth and very supportive of sustainability.
Anna Dello Russo the editor-in-chief of Vogue Japan was also there and she was enchanted by the yoga element of the Eco Village produced in Helsinki Fashion Week in July 2018. Not to mention Edward Enninful the editor-in-chief of British Vogue pushing the diversity in the fashon industry, inspiring and breaking the rules.
I realised that by the following creativity and pushing the boundaries and breaking the rules of the fashion industry is indeed the right path to move forward and it’s not only supported but it’s awarded in the industry. To see all these influential people gathering together for the sake of sustainability was truly inspiring. The awareness the awards created was unique and vital for the industry.
The acting Chairman of Italian Fashion Chamber, Carlo Capasa has taken over the position and has been able to shift the huge industry in Italy into a more sustainable direction. To turn this mission into a reality it truly requires a visionary and a brave person for the job. But even those aspects are not enough if one doesn’t really believe in sustainability. Moving such a big and conservative chamber to develop in such a speed as he has is a true achievement.
The finalist of the ‘Vogue Talents & Who is on next?’ Nathalie Ballout also focusing on sustainability said she really wants to see the fashion industry putting the people before the profit and that is exactly what Capasa is doing. Capasa has heard the voice of the new generation but he is strategically involving the prominent fashion brands and other actors into the development as well. From the big four Capasa is currently leading the change towards sustainability, and making Milan Fashion Week the most relevant with regards to the future of the fashion industry.
I am eagerly awaiting the fruits of these efforts, but as they say ‘Rome wasn’t built in a day.In my opinion, Carlo Capasa’s efforts and the pioneering work of Sara Maino are a very powerful start, but to have a real impact other influential people will also need to get onboard.
We need to collectively push the industry and our governments to seize the change with us. Ecology is a matter of communication and interaction with the surrounding environment. If we as international Fashion Week don’t take action now and embrace the momentum we will eventually lose our relevancy.