Evelyn Mora - Founder of Helsinki Fashion Week

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Mora, who founded Helsinki fashion week, said designers often asked her whether creativity is an obstacle to sustainability. For her, they are not mutually exclusive: “Innovation to me is no longer about travelling to the moon; it is about finding something new in the old.
It’s finding something new in the old’: how fashion can confront the climate crisis. – The Guardian September 2019

“I think the biggest challenges right now to a more sustainable future is a lack of action and greenwashing”, said Evelyn Mora, Consultant and founder of Helsinki Fashion Week, who also cites

initial risk and investment as obstacles for greater action. Mora, in between speaking on panels anticipates the upcoming Circular Fashion Summit in Paris, along with the publishing of her first book, “The Trouble Maker” next year which will detail her trail-blazing sustainability efforts. – She calls for deep dives into production processes to see what makes fashion truly green.” – WWD November 2019

DEZEEN: ”Things are going to change. In the near future, maybe two to three years latest, it will happen for sure,” said Mora. “The companies have to go where the money is, and that’s where the consumers are – they are changing their minds and they’re starting to be more conscious.” Read the article here.

DEZEEN: Designers presented looks that brought together innovative new textiles, recycled materials and ethical manufacturing practices. Evelyn Mora has selected the five designers that most inspired her: Read the full article here.

“Fashion has an influence on the most remote corners of humanity and our planetary home. We don’t exist in a detached bubble, but, instead, we are all the very architects who together help weave the vast and colorful web that connects us all. And from what better position than ours to adopt a new mindset,” said Evelyn Mora
Read the full article from Forbes USA, June 30, 2019

“In terms of sustainable development, we are basically the leader. For Finland, this is a very natural thing. Other fashion weeks follow us, I never thought that this day will come. Some people say that we should protect our identity, but our purpose is to share and motivate. Sustainability is not your own, but we must work together and strive to achieve the right level of ethics.
It’s also about people, we have to be sustainable in the way we treat others and get the job done.” VOGUE CHINA, August 2, 2019

WHAT’S NEXT?

3rd of March 2020
The Ministry of Agriculture and Forestry
HELSINKI, FI
Lecture about UN SDG and consumer behaviour.

6th of NOVEMBER 2019
VOGUE India
MUMBAI, IN
Lecture about consumer expectations, brand communication and information sharing guidance as a publication.

19-22nd OF NOVEMBER 2019
FLANDERS DC– UNITED FASHION – ANTWERP, BE
Workshop: Circular Fashion

CALL: FashionTech Works in Antwerp
Fashion and tech entrepreneurs from all over Europe are welcome to submit their proposals, from established companies to young achievers with an innovative project. FashionTech Works is an nspirational program on fashion and technology, exchange with peers and experts and a chance to win a place in the onstage pitch battle at Fashion Talks Antwerp.
Submit here

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28th OF SEPTEMBER 2019
CIRCULAR FASHION SUMMIT– PARIS, FR
Hosting the Circular Fashion Summit

Register here

8th OF SEPTEMBER 2019
FASHION FOR GOOD – AMSTERDAM, NL
Colour Talks: Painting a Brave Path Forward for Fashion

Presentations and insights from Fashion for Good’s innovation landscape.
Register here

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LISTEN TO THE PODCAST “DO WE NEED SUSTAINABLE FASHION WEEKS” with EVELYN MORA AND CLARE PRESS at WARDROBE CRISIS OR FROM THE LINK BELOW.

GREEN CARPET FASHION AWARDS 2018:
MILAN TAKING THE LEAD?

“… Following creativity and pushing the boundaries and breaking the rules of the fashion industry is indeed the right path to move forward and it’s not only supported but it’s awarded in the industry…“

Read the full article here.

Podcast Ep. 52, DO WE NEED SUSTAINABLE FASHION WEEKS?

“In 2018, what is fashion week actually for? Is the old system tired & old-fashioned? Has it lost its purpose and reason for being? If so, what sorts events do we want to see take over? Do we need sustainable fashion weeks?”

Read the full article here.

The Nordics are already leaders in sustainability – Helsinki Fashion Week also billing itself as green but with a 360 – degree sustainable experience”

Read the full interview of Evelyn Mora, Founder of Helsinki Fashion Week, Caroline Rush CEO of British Fashion Council/London Fashion Week and Cecilie Thorsmark CEO of Copenhagen Fashion Week from the link below.