通过将人们聚集在一起,同时引领后代进入⺴络空间,这个虚拟 “As an event, we are very unconventional. We are taking our audience to cyberspace,” said Evelyn Mora Founder of HFW, which made its debut in 2015 to spotlight sustainability. – WWD “It’s important for companies to be able to communicate the development and the process of becoming more sustainable. Creating impact is the key. Greenwashing is happening and it is very misleading.” “Reusing and repurposing garments is front and centre at Helsinki Fashion Week. Founder Evelyn Mora says the event only features “designers who have implemented sustainability into their core business”. It evaluates this by looking at criteria from raw material sourcing and fibre production to end-of-life management and brands’ mission and business models.” Vogue Business, February 2020 DEZEEN: ”Things are going to change. In the near future, maybe two to three years latest, it will happen for sure,” said Mora. “The companies have to go where the money is, and that’s where the consumers are – they are changing their minds and they’re starting to be more conscious.” Read the article here. DEZEEN: Designers presented looks that brought together innovative new textiles, recycled materials and ethical manufacturing practices. Evelyn Mora has selected the five designers that most inspired her: Read the full article here. “First of all, it starts with the event itself,” Evelyn Mora tells me, who founded Helsinki Fashion Week – the first recognized sustainable fashion week.“When you start producing a fashion show or week you need to make sure that the production partners are the right kind of companies. It would have been easy for us to partner with big businesses, but they’re inherently not sustainable.” “In terms of sustainable development, we are basically the leader. For Finland, this is a very natural thing. Other fashion weeks follow us, I never thought that this day will come. Some people say that we should protect our identity, but our purpose is to share and motivate. Sustainability is not your own, but we must work together and strive to achieve the right level of ethics. Mora, who founded Helsinki fashion week, said designers often asked her whether creativity is an obstacle to sustainability. For her, they are not mutually exclusive: “Innovation to me is no longer about travelling to the moon; it is about finding something new in the old. “Fashion has an influence on the most remote corners of humanity and our planetary home. We don’t exist in a detached bubble, but, instead, we are all the very architects who together help weave the vast and colorful web that connects us all. And from what better position than ours to adopt a new mindset,” said Evelyn Mora “I think the biggest challenges right now to a more sustainable future is a lack of action and greenwashing”, said Evelyn Mora, Consultant and founder of Helsinki Fashion Week, who also cites initial risk and investment as obstacles for greater action. Mora, in between speaking on panels anticipates the upcoming Circular Fashion Summit in Paris, along with the publishing of her first book, “The Trouble Maker” next year which will detail her trail-blazing sustainability efforts. – She calls for deep dives into production processes to see what makes fashion truly green.” – WWD November 2019 6th of NOVEMBER 2019 FLANDERS DC – Paris Fashion Week Calendar Finnish Institute in London Future Collective India Circular Fashion Summit KOLI FORUM URBAN ALGAE MICROFOREST, 2019 The Nobility House and our experimental algae curtain installation cleaning the air.The HFW Urban Curtain for the Nobility House is made of 100 modules each containing 10 liters of photosynthetic microalgae. The module of the curtain capture the same amount of CO2 as a mature tree transforming the urban building into a biotechnological micro forest. ECOVILLAGE CONCEPT, 2018 Silo 468 nature simulating algorithms refreshresponding to parameters such as wind speed,temperature and snow. FASHION WEEKS ARE TAKING STEPS, BIG AND SMALL, TOWARDS SUSTAINABILITY Read the full interview of Evelyn Mora, Founder of Helsinki Fashion Week, Caroline Rush CEO of British Fashion “In 2018, what is fashion week actually for? Is the old system tired & old-fashioned? Has it lost its purpose and reason for being? If so, what sorts events do we want to see take over? Do we need sustainable fashion weeks?” Read the full article here.< LATEST NEWS >
世界正在庆祝一种新型的连通、自由、文化和社区。“我们希望加
强自己的数字社区,并建立一个虚拟世界,在这个世界中我们可
以做得更好,并且在不受物理世界限制的情况下不断发
展。”Evelyn Mora说道。VOGUE CHINA
BBC Business World News TV
LIVE, Paris Bureau.
January, 2020
Harper’s Bazaar UK, March, 2020
It’s also about people, we have to be sustainable in the way we treat others and get the job done.” VOGUE CHINA, August 2, 2019
It’s finding something new in the old’: how fashion can confront the climate crisis. – The Guardian September 2019
Read the full article from Forbes USA, June 30, 2019
< LATEST ACTIVITY >
HELSINKI FASHION WEEK
Designer Residency Programme
20-26 of July 2020
Digital development of the event
platform launching 27 July 2020.
3rd of March 2020
The Ministry of Agriculture and Forestry
HELSINKI, FI
Lecture about UN SDG and consumer behaviour.
VOGUE India
MUMBAI, IN
Lecture about consumer expectations, brand communication and information sharing guidance as a publication.
FASHION FOR GOOD – Colour Talks: Painting a Brave Path Forward for Fashion. Presentations and insights from Fashion for Good’s innovation landscape.
Amsterdam, NL8th September 2019
UNITED FASHION EU- ANTWERP, BE
Mentoring and leading a workshop about Circular Fashion
19-22nd OF NOVEMBER 2019
Ministry of Economy and Employment of Finland
Lecture about EcoVillage concept.
Link to presentation here.
Co-host and Moderator of Symposium
“Luxury, Sustainability and Mindfulness”
Paris,France
30th September 2019
Co-host and Moderator of Symposium
“Sustainability and Creativity”
London, UK
16th September 2019
Consulate Generale of Finland in New York.
Co-host and Moderator of Symposium “Sustainability and Cultural Influences”
New York, USA
6th September 2019
Mindfulness and Meditation workshop
Delhi,India
February 2019
Host of the summit.
Paris,France
September 2019
Lecture about opportunities of
Nordic Collaboration and using fashion as a tool.
Link to presentation here.
Read the entire EcoVillage e-book here.
“The Nordics are already leaders in sustainability – Helsinki Fashion Week also billing itself as green but with
a 360 – degree sustainable experience”
Council/London Fashion Week and Cecilie Thorsmark CEO of Copenhagen Fashion Week from the link below.
Go to WWD.com
Read the full article here.
Podcast Ep. 52, DO WE NEED SUSTAINABLE FASHION WEEKS?